It’s no secret that Black Friday is one of the biggest shopping days of the year. Most major retailers drop huge sales to help shoppers gear up for the holiday season. The bedding industry has joined the craze, with many brands offering significant discounts on popular mattress models, bed frames, and accessories. It has become one of the best times to buy a mattress.
With so many sales events happening simultaneously, it can be challenging and time-consuming to find them all and determine which offers the best value. We’ve rounded up the best Black Friday mattress deals for you so you can browse them all in one spot. Keep reading to learn more about each brand and the sales they’re offering to help you find the best mattresses at the best prices.
The best Black Friday mattress sales
- Saatva: Up to $600 off mattresses
- Helix: 27% off sitewide + two free Dream Pillows with a mattress purchase or a free bedding bundle with a Luxe or Elite mattress
- Nectar: Up to 50% off mattresses + spend $1,000 and get $100 off
- DreamCloud: Up to 50% off mattresses + spend $1,000 and get $100 off
- WinkBeds: $300 off any mattress, any size
- Nolah: 35% off sitewide + two free pillows + $150 off BedJet® with a mattress purchase
- Titan: 30% off sitewide
- Plank: 30% off sitewide
- Bear: 35% off sitewide + two free pillows with a mattress purchase
- Brooklyn Bedding: 30% off sitewide
- Birch Living: 27% off sitewide + two free Eco-Rest pillows with a mattress purchase
- Avocado: Up to 20% off mattresses
Saatva Mattress: Up to $600 Off
Saatva is the only brand on our list that doesn’t ship its mattresses in a box. Instead, you’ll enjoy free in-home delivery and setup without a waiting period for expansion and off-gassing. The mattresses are made from high-quality, durable materials and include a year-long sleep trial and lifetime warranty. The Saatva Classic is one of the best Saatva mattresses we’ve tested. However, the brand offers many other excellent choices, including the Saatva Rx, which is a fantastic choice for those suffering from chronic joint and back pain, and the Saatva Latex Hybrid for eco-conscious shoppers looking for an environmentally friendly bed.
Helix Mattress: 27% off sitewide + two free Dream Pillows or free bedding bundle
The Helix lineup includes all-foam and hybrid mattresses available in Core, Luxe, and Elite options. The Core Collection offers the brand’s more basic models, while the Luxe Collection features upgrades to enhance comfort, support, and cooling. For those looking for a truly premium sleep experience, we recommend the Elite Collection. With so many options, knowing where to direct your search can be challenging. Fortunately, Helix offers a sleep quiz to provide personalized recommendations based on your responses about sleep style, body type, and preferences. You can also read our Helix mattress review to read more about our top pick, the Helix Midnight, and how it compares to other models.
Nectar Mattress: Up to 50% off mattresses + spend $1,000 and get $100 off
The Nectar Classic memory foam mattress is the brand’s flagship model. It offers a traditional memory foam feel that excels at relieving pressure, isolating motion, and keeping the body cool. Building on the Classic’s success, the Nectar Premier has become the company’s most popular model, offering even deeper contouring and enhanced pressure relief. On the other hand, if you prefer the enhanced support provided by innerspring coils, we recommend the Nectar Classic Hybrid or any of the other three hybrid models. Nectar’s focus on the customer shines through its affordable prices and excellent customer service, including a 365-night trial, lifetime warranty, and free shipping and returns.
DreamCloud Mattress: Up to 50% off mattresses + spend $1,000 and get $100 off
The DreamCloud collection features three models, all available in hybrid or memory foam. In our DreamCloud mattress review, we explore each model in detail, with the classic DreamCloud Hybrid earning the top spot as our favorite. With its plush cashmere cover, cushioning memory foam, and supportive innerspring coils, it feels like a luxury hotel mattress. You can step it up a notch with the DreamCloud Premier, which offers a thicker layer of gel memory foam for enhanced contouring support. Regardless of which mattress you choose, you can rest easy knowing you have a year to decide if it’s right for you. After that, it’s covered by a generous lifetime warranty.
WinkBeds Mattress: $300 off any mattress, any size
The WinkBeds mattress collection includes three models and offers various firmness levels to help individuals of any sleep style find the comfort and support they need. Named after the brand itself, the WinkBed is a luxury hybrid mattress that blends gel-infused foam, enhanced lumbar support, and heavy-duty steel coils. It’s available in four versions: Softer, Luxury Firm, Firmer, and Plus (for heavier-weight people). The brand also features a premium memory foam mattress and an eco-friendly model. You can read about all three in our WinkBeds mattress review.
Nolah Mattress: 35% off sitewide + two free pillows + $150 off BedJet® with a mattress purchase
Nolah understands that sleep style plays a significant role in finding the ideal mattress. Instead of trying to cater to everyone, the brand has focused on providing optimal comfort for side sleepers. The Nolah Evolution mattress is a prime example with its plush Euro pillow top and pressure-relieving foams that help cushion sensitive joints. At the same time, the zoned innerspring coils help keep the body properly aligned. The Signature Hybrid model is another exceptional bed, which features organic cotton, copper-infused foam, and sturdy coils (if you choose the hybrid version). You can read all about it in our full Nolah mattress review.
Titan Mattress: 30% off sitewide
Brooklyn Bedding designed the Titan mattress collection specifically for plus-sized individuals. The original Titan Plus is a hybrid model with high-density memory foam layers on top of robust steel coils. Its firm feel helps keep the body lifted and prevents sinking and sagging. On the other hand, if you want deeper compression and body contouring, you may prefer the Titan Plus Luxe. You’ll get the same enhanced support and durability but with a softer feel. Both mattresses have the option to add a GlacioTex™ cooling cover to help prevent overheating throughout the night.
Plank Mattress: 30% off sitewide
The Plank mattress collection is a Brooklyn Bedding line designed to offer maximum firmness for sleepers who want ultimate support and zero sinkage. The Plank Firm is an all-foam mattress, while the Plank Firm Luxe adds coils to the mix in its hybrid design. Both mattresses share a unique trait in that they’re flippable. With these dual-sided beds, you can enjoy the standard firm side or flip them over to experience an ultra-firm feel. Adding the GlacioTex™ cover to either will add a cool-to-the-touch feel and help regulate your body temperature for a restful night’s sleep.
Bear Mattress: 35% off sitewide + two free pillows with mattress purchase
Bear integrates advanced sleep recovery technology into many of its mattress options, which may aid with post-workout recovery for athletes and active individuals. Our Bear mattress review explores the brand’s signature model, the Bear Original. It’s a firm memory mattress that provides optimal support for back and stomach sleepers. For a more versatile option, we recommend the Bear Elite Hybrid, which allows you to choose between soft, medium, and firm to find your ideal comfort level. On either, you can add an optional Celliant®-infused cover for advanced cooling and restorative sleep technology.
Brooklyn Bedding: 30% off sitewide
Brooklyn Bedding has become a popular brand among mattress shoppers because it offers high-quality beds in a wide range of options. The affordable prices, especially with significant discounts during sales events, make them even more accessible. One of the brand’s highest-value options is the Brooklyn Bedding Signature Hybrid, which combines dense memory foam layers with responsive coils for premium comfort. However, if you’re an overly hot sleeper, we recommend the Aurora Luxe for its advanced cooling technology.
Birch Living Mattress: 27% off sitewide + two free Eco-Rest pillows with a mattress purchase
As a sub-brand of Helix Sleep, Birch is an all-natural mattress collection that appeals to eco-conscious shoppers who want to create a healthy sleep environment for themselves and the environment. We feature Birch Natural in our brand review, where we explore the bed’s performance and construction, including organic cotton and wool, natural latex, and upcycled steel coils. It provides a medium-firm feel that’s suitable for a wide range of sleep styles and body types. The upgraded version, the Birch Natural Luxe, features a plush pillow top and additional wool and latex foam layers to deepen the cradling feel while maintaining solid support.
Avocado Mattress: Up to 20% off all mattresses
Avocado is a reputable organic mattress brand committed to using natural materials and sustainable manufacturing processes. Its classic Avocado Green model is a Fortune Recommends™ favorite within the brand’s collection. The hybrid construction includes organic cotton and wool, natural latex, and steel coils. The materials are naturally cooling and offer exceptional pressure relief and targeted support. Avocado’s robust collection includes seven additional options, including an all-foam Avocado Latex model, a Luxury Organic mattress, a budget-friendly Eco Organic bed, and various mattresses for kids and infants.
How to get the best Black Friday deals
Shopping Black Friday deals isn’t simply about finding the mattress with the largest discount. Below, we explore various factors that can impact your overall shopping experience and ensure you get great value for your money.
Start early
Thankfully, you no longer have to wait in a long line outside a store for hours in the middle of the night or early morning to get the best Black Friday deals. You can shop online from the comfort of your home. Plus, many mattress sales start at least a week or two before the shopping holiday. We recommend starting your mattress search early to ensure you have ample time to explore various brands, models, and deals to find your optimal mattress. Early shopping can also help ensure the mattress you want is in stock and will be delivered promptly.
Know your ideal mattress type
Your mattress is a critical component of your sleep environment and can significantly impact your sleep quality and overall health. (1, 2) For that reason, we don’t consider the best Black Friday sale the mattress with the lowest price tag. Instead, the best deal for you will be a bed that fits your sleep style, body type, and personal preferences while offering a solid holiday discount.
A mattress that feels comfortable and supportive to one person may feel entirely different to another. Many factors impact how you experience a mattress, including your preferred sleeping position, body weight, chronic pain issues, and whether you sleep alone or share your bed with a partner or pet. Consider your unique needs to help you determine which of the following mattress types is best for you:
- Innerspring mattresses have traditional spring coils, offering excellent support, breathability, and durability.
- Memory foam mattresses often provide a slower, deeper sinking feel while the bed adapts to and cradles your body.
- Latex mattresses typically have a bouncier, more buoyant feel than traditional memory foam, offering excellent pressure relief around sensitive areas like the lower back, shoulders, and hips.
- Hybrid mattresses combine the benefits of memory or latex foam with innerspring coils for a highly versatile sleep surface that can offer an excellent balance between comfort and support.
Shop around
Don’t rush into buying something. Mattresses are a long-term investment, so you must do your due diligence to ensure you’re getting the right mattress at the best price. You should explore multiple brands, models, and retailers to understand the options available to you and who’s running holiday sales. We also encourage you to read real user reviewers from others who describe their experience, good or bad, to help you understand how it feels for others with varying sleep styles and body types.
While we recommend starting early, many mattress sales extend into Cyber Monday and even a few days beyond. If you’re unsure, spend more time researching and looking around before heading to the checkout page.
Focus on value
The best mattress sale will offer the biggest bang for your buck. You should find a mattress made from high-quality, durable materials within your ideal price range. Beyond the mattress performance, strong customer service policies can increase the worth. We encourage reading the fine print carefully. We also include details on the following policies throughout our mattress reviews to help simplify your search.
- Sleep trial: It takes time to adjust to a new bed, and you can’t truly know if it offers the comfort and support you need until you’ve slept on it repeatedly. We encourage choosing a retailer that provides a minimum of 100 nights to trial your mattress, with the option to return it if it doesn’t work.
- Warranty: The warranty can be a testament to how confident a manufacturer feels about its product quality. Since the average lifespan of a mattress is seven to 10 years, we expect the company to cover it against defects for at least that long. (3) Each mattress on our list provides a minimum of 10 years, with some offering 25 years and up to a lifetime.
- Shipping and returns: Pay close attention to each retailer’s shipping and return policies to ensure you know how they’ll deliver your mattress and if it will cost you extra. Most mattress companies offer free shipping within the contiguous U.S. However, most individuals shipping to Alaska or Hawaii must account for shipping fees of up to $250 or more. Moreover, some retailers also charge a $99 return fee if you send the mattress back during the sleep trial period.
FAQs
Is Black Friday a good time to buy a mattress?
Black Friday can be an excellent time to upgrade your bedroom with a new mattress. Many bedding retailers offer competitive deals that can knock hundreds of dollars off many popular mattress models. We recommend shopping early and browsing various options to ensure you get the best deal on a bed that provides optimal comfort and support to match your sleeping needs.
What is the best month to buy a mattress?
With multiple major sales events throughout the year, the best month to buy a mattress depends on when you’re shopping. Labor Day weekend and Black Friday deals can make September and November optimal shopping months during the fall. However, if you wait until February, you can celebrate President’s Day with huge discounts during the unofficial mattress holiday. You can also find excellent deals around Memorial Day, the Fourth of July, and the mid-summer Prime Days event.
Our experts
Krista Manning
Krista Manning is an accomplished medical copy editor and fact-checker who stands out in the pharmaceutical, health, and wellness domains. With a meticulous eye for detail and a command of medical language, Krista ensures the accuracy and clarity of content. Beyond her professional expertise, Krista is an advocate for mental health awareness. Recognizing the crucial intersection of psychological and physical well-being, she actively contributes to projects that promote mental health awareness within the healthcare narrative. Krista’s commitment extends beyond the pages she edits, emphasizing the holistic nature of health communication.
Corey Jungwirth, NBC-HWC
Fortune Recommends Staff Writer
About Author
Corey Jungwirth is a National Board Certified Health & Wellness Coach with over 11 years of experience working in health and wellness. Additionally, she has earned certifications as a Behavioral Health Coach and Lifestyle Medicine Coach. For over five years, Corey has enjoyed combining her wellness knowledge with her passion for writing. When she’s not writing about it, Corey enjoys engaging in her own health by running, taking Peloton classes, and playing soccer and volleyball. She also enjoys spending time with her family, reading, and being outdoors as often as possible. Corey lives in a cozy home in the woods in Wisconsin with her two kids, husband, and dog, Kona.
Sources
- Cleveland Clinic Sleep. https://my.clevelandclinic.org/health/body/12148-sleep-basics
- Cleveland Clinic (2024, April 30). A good night’s sleep starts with a good mattress. https://health.clevelandclinic.org/how-to-choose-a-mattress
- Farmer, J. (2017, April 14). Replacing a mattress. Better Sleep Council | Start Every Day With a Good Night’s Sleep. https://bettersleep.org/mattress-education/replacing-a-mattress/