Written by Lauren Evoy Davis, Fortune Recommends Writer
Once you’ve watched the Macy’s Thanksgiving Day parade and enjoyed a second helping of pumpkin pie, it’s time to start gearing up for Black Friday fitness deals. Many major fitness brands offer generous deals to help you prepare for your fitness goals in the coming year.
Opening 10 windows on your browser is one way to see who has the best deal, but that takes a lot of time. To help you save time (and money!) our fitness experts have gathered all the Black Friday fitness information you need. Here are the deals worth paying attention to.
The best Black Friday fitness equipment sales
- Rep Fitness: 10 % off many products in November
- NordicTrack: Details coming soon
- Force USA: Free flooring with every all-in-one trainer purchase for the Fall Sale
- Sole Fitness: $300 off F98, $200 off ST90/F80, $100 off F63/F65
- Plunge: Save $350 on the All-In, and enjoy 0% APR for 12 and 24 months
- Horizon Fitness: $200 off with code FALL200 (5.0 AT), $100 off with code FALL100 (7.4 AT, 5.0R, 5.0U, 7.8 AT), $50 off with code FALL50 (T101)
- Snode Sport: The store’s deal code is BF2024, 10% discount on all products.
- Tonal: $1,000 off sitewide
- PRx: All Racks and Profile® Folding Benches will be on sale (discount amounts vary)
- Bells of Steel: 10% off select products throughout the month of November; Build your own discount Nov. 7 – 14.
- Hydrow: $450 off Hydrow Pro Rower and $250 off Hydrow Wave Rower from Saturday November 15-Tuesday November 26
- Echelon Fitness: $400-$800 off equipment
REP Fitness: 10% off through November
Enjoy savings for the full month of November with REP Fitness, a brand our team loves, especially when building a home gym or commercial gym. This company has it all: dumbbells, kettlebells, benches, bars and plates, squat racks, cable machines, lat bars, and lots of storage options. Short on space? You might try adjustable kettlebells or a two-tier dumbbell rack for your gym.
Free shipping on all orders. REP Fitness also offers assembly; those costs vary based on the piece of equipment ordered.
NordicTrack: Details coming soon
Force USA: Free flooring
You can get free flooring if you buy a Force USA all-in-one trainer between November 1 and 30. All-in-one trainers typically have a powerrack, (more commonly called a squat rack), to help you chase heavy squats, a Smith machine that acts as a spotter if you are lifting alone, and a variety of light to heavy weights to switch up your routine.
Force USA offers a 10% discount for first responders and military personnel. All buyers receive free shipping, a lifetime warranty, and 0% financing on equipment.
SOLE Fitness: Free flooring
SOLE Fitness is giving buyers big discounts on popular equipment this holiday season. Whether you are training for an event and want to level up your gains in the gym, or just want to stay fit and active, SOLE fitness has equipment that is intuitive and easy to set up and use.
Curbside delivery is free. If you’d like to specify which room of your space equipment is delivered to, it’ll cost you $199. Assembly will bring your total delivery costs to $350.
Plunge: Save $350 on a plunge plus 0% APR
This all-in-one cold plunge cools to 37 degrees Fahrenheit and can come with a filter system to provide clean, clear water. This is the largest tub Plunge offers and fits people who are as tall as 6 feet, 9 inches. If you live in a very cold climate you can also purchase a heater to prevent freezing. And, with smartphone connectivity, you can set your temperature controls from anywhere.
Horizon Fitness: $200, $100, and $50 off
Treadmills from Horizon Fitness have Bluetooth connectivity so you can listen to your favorite workout playlist while getting shredded. Horizon Fitness also has recumbent bikes for a more leisurely workout, or upright exercise bikes for more intense rides.
Horizon Fitness offers a 7% discount to military personnel, first responders, teachers, and medical providers. Shipping, delivery, and assembly is available but prices are not listed on the Horizon Fitness website. You can contact the company at (888) 878-9011 or support@horizonfitness.com.
Snode Sport: 10% discount off everything
Achieve your fitness goals with Snode Sport products and nab a free pair of training gloves when you make a purchase. Crank out your deadlifts and back squats with bars and heavy plates that can help you hit your next PR.
Snode offers a 5% discount to military personnel, law enforcement, and first responders. Free shipping is available for purchases over $99.
Tonal: $1,000 off sitewide
PRx: Save $50–$150 on rocks, cages, and benches
PRx has a variety of racks on sale to help you beat your personal record for lifts and heavy squats. The company also has folding benches that are adjustable for you to do a variety of exercises on an incline. These are excellent options if you don’t have a lot of space.
Bells of Steel: Save 10% on all products through November; Build your own discount Nov. 7 – 14
If you’re looking for a strength machine to do leg presses, reverse hammers, or hip thrusts, Bells of Steel has equipment worth considering. And, if you prefer bodyweight exercises, Bells of Steel has resistance bands, ab mats, and core sliders.
Build your own discount between November 7 – 14. Bells of Steel is offering tiered savings before taxes and shipping. Enjoy 8% off $1,000, 12% off $2,000, and 16% off $3,000.
Hydrow: Save hundreds on rowers
Deciding on the best rowing machine can take some time, which is why we review as many as we can. We like the Hydrow Wave’s use of magnetic resistance that gives the rider a smooth rowing experience. We also like that you can row along with a trainer, enjoying the 16-inch screen for a more lifelike experience.
Hyrdow membership gets you access to more than 5,000 workouts in beautiful destinations across the globe.
Echeleon: $400-$800 off
Get these deals now:
- $600 off Strength Home: a freestanding at-home training system
- $700 off Stride 8s: adjustable treadmill with touchscreen
- $800 off Connect ex-8s: exercise bike with touchscreen
- $400 off Stride 6: adjustable treadmill with touchscreen
- $800 off row-s: rower with touchscreen
- $800 off ex-5: exercise bike with touchscreen
How to get the best Black Friday deals
There are certain factors that could affect your decision-making and shopping experience this Black Friday. We suggest you do the following:
Start shopping early
The days of setting the alarm for 4 a.m. on Black Friday are a faded memory, thanks to online shopping. Starting in early November deals start to pop up on websites; we strive to put all that useful information in one place for easy comparison shopping. Fitness equipment is a popular purchase around the holidays and starting early will help you get the product you want in time for your holiday present deadline!
Find the best exercise equipment for you
Finding the best exercise equipment can be easy for everyday gym enthusiasts, but it may be overwhelming for beginners. If you’re getting back into a routine or are new to exercise, you might want to start small and not blast your budget until you find the exercises you enjoy and are likely to stick with. A treadmill is a good option for beginners or someone overcoming a medical issue. (1) A Smith machine, on the other hand, is a better option for advanced athletes who understand progressive overload to maximize their back squat and seated calf raise. (2)
Review brand policies
Brand policies around shipping, warranty, and returns are important to read before you buy. Exercise equipment can be expensive, and top brands offer financing so you can pay in installments. Look for money-back guarantees and reach out to customer service if you haven’t found answers in the fine print. It’s also a good idea to read honest reviews on sites like Trustpilot or the Better Business Bureau.
FAQs
Is Black Friday a good time to buy exercise equipment?
Black Friday is a great time to buy exercise equipment. You can find brands offering hundreds off equipment. Black Friday is also when top brands have sales on last year’s equipment—that might help you save even more if you’re OK not having the newest model.
When do Black Friday sales start?
Black Friday sales can start any time in November, even on Thanksgiving Day, so you might want to start shopping weeks before you’re ready to put down a credit card. Black Friday deals often last up to five days, leading up to Cyber Monday.
Our experts
Lily Moe
Lily is a Brooklyn-based writer and editor with over seven years of experience in health media. As a former Fitness Coach, Lily’s editorial prowess has largely focused on fitness, nutrition, and weight management. She has also spent a fair share of time in testing labs, analyzing everything from protein powders to yoga mats. Her work has appeared in Verywell Fit, Verywell Mind, Health, and more.
Lauren Evoy Davis
Fortune Recommends Writer
About Author
Lauren Evoy Davis is a health journalist with expertise in cancer and other chronic conditions. She holds a master’s degree in journalism from American University and a bachelor’s degree in English from Elon University. Her work has been published by the American Society of Clinical Oncology, National Council on Aging, HelpGuide, WebMD, Everyday Health, and Verizon. She tests meal kits, meal delivery services, and fitness apps. When not writing or reading, Lauren enjoys paddle boarding on the Chesapeake Bay in Maryland, weightlifting, and gardening.
References
- Nascimento, L.R., Boening, A., Galli, A., Polese, J.C., & Ada, L. (2021, April). Treadmill walking improves walking speed and distance in ambulatory people after stroke and is not inferior to overground walking: a systematic review. J Physiother, 67(2):95-104. https://pubmed.ncbi.nlm.nih.gov/33744188/
- Plotkin, D., Coleman, M., Van Every, D., Maldonado, J., Oberlin, D., Israetel, M., Feather, J., Alto, A., Vigotsky, A.D., & Schoenfeld, B.J. (2022, September 30). Progressive overload without progressing load? The effects of load or repetition progression on muscular adaptations. PeerJ, 10:e14142. https://pubmed.ncbi.nlm.nih.gov/36199287/